Meet our team
Our Foundation: Built on Grit, Driven by Purpose
Team of Supply Chain Innovators
Welcome to Freeway Logistics LLC, where decades of high-stakes supply chain mastery meet an elite, forward-thinking team that genuinely loves the thrill of the move. Our firm is built on a philosophy forged during the construction of the Trans-Alaska Pipeline—a period of unprecedented ambition, industrial strength, and zero-tolerance precision. As the legendary Jesse L. Carr, the iconic architect of that era’s labor force, famously noted: "The public doesn't know it yet, but [there is] little doubt there's more oil under all that ice than in the whole of Saudi Arabia... This is only the first of several pipelines that will cross Alaska." At Freeway Logistics, we inherit that exact spirit of frontier defiance. We don’t just look at a challenging route and see obstacles; we see a map full of generational opportunities waiting to be conquered. We take our metrics, our safety protocols, and our clients' deadlines with absolute, ironclad seriousness—but we bring an energetic, collaborative passion to the table every single day. Whether we are navigating complex supply chain variables or engineering custom freight solutions, we do it with precision, transparency, and a drive that keeps our clients ahead of the curve. Get to know the powerhouses, architects, and pioneers behind our operations—and discover what happens when elite logistics capabilities meet an unstoppable team work ethic. Welcome to the fast lane.
Juanita, Managing Partner
Juanita represents the foundational standard of elite operational capability, precise risk management, and strategic leadership that defines our firm. Her career was forged in the high-stakes, zero-tolerance environment of the Trans-Alaska Pipeline construction. As an original "Ice Road Trucker"—long before the concept was popularized by Hollywood—she operated on the front lines of North Slope transportation during its most critical era. As the first female Teamster General Foreman for the Gathering Center 1 Arco/Sohio project, she shattered industry ceilings, commanding multi-craft teams and executing complex industrial logistics under the world's most unforgiving conditions.
Unlike fictionalized portrayals, Juanita possessed an intimate, firsthand understanding of the high-stakes realities of logistical transport. In an environment where operational precision was directly tied to human survival, she held absolute accountability for the safety, cost management, and rigid scheduling of over 500 construction personnel daily. Her masterful crisis management and meticulous attention to detail were proven when she orchestrated the flawless emergency evacuation of the entire crew during a catastrophic Arctic whiteout—safeguarding lives and assets under near-impossible conditions. Mentored by Teamster 959 icon Jesse Carr, she institutionalized an uncompromising standard for execution, timeline adherence, and logistical discipline.
Juanita’s profound impact is permanently etched into the geography of Deadhorse at "Lake Juanita"—a landmark named in her honor by her industry peers to commemorate her unmatched professionalism. For our clients, this history is not just a pedigree; it is our operational blueprint. At Freeway Logistics, the same executive resolve, deep understanding of supply chain variables, and ironclad commitment to safety that Juanita used to conquer the Arctic frontier drive every mile we manage today.
Tafetech Bezebeh & Demelash Liben, Founders
Tafetech "Taffy" Bezabeh and Demlesh Liben are the foundational backbone and driving power behind the operational dominance of Freeway Logistics. As both life and business partners, their formidable alliance merges an unbreakable personal trust with elite professional execution. Their leadership is anchored in a shared Ethiopian heritage that prioritizes unyielding moral integrity, deep cultural pride, and a relentless, high-stakes work ethic. At Freeway, they have institutionalized these core values into a professional mandate, ensuring every contract is backed by the absolute authority and direct accountability that only a partner-led firm can command.
Together, they bridge the critical divide between executive logistical strategy and the raw, front-line reality of the road:
Tafetech "Taffy" Bezabeh (Operations & Dispatch Control): Taffy commands the control room with surgical precision. Her elite expertise in dispatch, asset optimization, and driver services ensures an exhaustive focus on the load itself—guaranteeing that timing, freight security, and supply chain execution remain flawless under any conditions.
Demlesh Liben (Fleet Strategy & Driver Advocacy): Demlesh serves as the vital voice of the cockpit, injecting the driver’s front-line perspective directly into corporate strategy. His specialized oversight ensures that operational feasibility, regulatory compliance, and asset safety are seamlessly integrated into every schedule without compromise.
For our clients, this powerhouse partnership represents a total, 360-degree command of the supply chain. By merging strict ethical rigor with deep-tier expertise in both the command center and the driver’s seat, Taffy and Demlesh ensure that Freeway Logistics operates with a level of precision, transparency, and integrity unmatched in the modern market. They don't just move freight; they safeguard the operational trust of every shipper they serve.
Discover Our Expert Team
Dawn, VP of Engineering & Operational Precision
A Reputation Built on Analytical Mastery
As an elite diagnostician, Dawn has earned deep respect across the industry, seamlessly bridging the gap between field operations and executive strategy. Her unparalleled ability to isolate variables, predict failures, and engineer solutions has garnered the trust and admiration of her peers, corporate professionals, and high-value customers alike.
Her leadership is defined by the analytical tenacity of a quiet observer and the absolute accuracy of a specialist. Raised as a military dependent in the rugged terrain of Alaska, Dawn’s foundation was forged in the principles of subsistence hunting and fishing—environments where patience is mandatory and precision is the difference between success and failure. These early lessons in adaptability and self-reliance instilled an unshakeable confidence, allowing her to lead decisively where others hesitate.
Standardizing Precision
At Freeway Logistics, Dawn translates this disciplined, laser-focused methodology into our operational framework. Possessing an extraordinary eye for the minute technical variables that others overlook, she serves as the architect of our precision protocols and diagnostic checklists.
Her oversight ensures that every complex, sophisticated haul is executed with rigorous, engineering-grade accuracy. This uncompromising standard provides:
Corporate Clients & Shippers: The premier, zero-defect service and reliability they demand.
Field Drivers: The absolute mechanical assurance and safety they deserve before transport.
From construction and industrial 3D printing to heavy-haul freight, Dawn consistently commands authority in the industry’s most complex arenas. She doesn’t just manage logistics; she diagnoses vulnerabilities and engineers certainty.
Cal, Chief Regulatory Strategist & Safety Anchor
Cal serves as the definitive regulatory anchor of the Freeway Logistics partnership, bringing nearly three decades of elite expertise as a certified DOT Inspection and Safety Professional. In an industry dictated by tightening margins and volatile mandates, Cal provides the sophisticated "safety shield" that insulates our clients’ assets, mitigates enterprise risk, and protects our firm’s market reputation.
Modernizing Compliance Through Technical Authority
A master of the complex regulatory landscape, Cal’s authority extends far beyond standard oversight; he is a critical architect of operational continuity. As a premier specialist in DOT ELD (Electronic Logging Device) onboarding and rigorous biometric monitoring, he ensures our fleet operates at the intersection of technological advancement and absolute reliability. His leadership is pivotal in bridging the gap between legacy transport "grit" and modern, data-driven compliance standards.
To command this level of industry authority, Cal maintains an exhaustive, evolving mastery of the Federal Motor Carrier Safety Regulations. His qualifications represent the highest industry benchmarks:
Deep-Tier Diagnostics: Advanced knowledge of regulatory inspection criteria to preemptively identify compliance vulnerabilities.
Engineering-Grade Inspections: The precise, verified methods required to execute mandatory annual DOT certifications that withstand federal scrutiny.
Engineering Operational Certainty
At Freeway Logistics, Cal ensures our fleet does not merely move freight—it navigates the nation’s most heavily scrutinized transport corridors with absolute legality and flawless precision.
The Ultimate Assurance: For our corporate partners and high-stakes clients, Cal Davis represents an uncompromising standard of safety backed by thirty years of proven, boardroom-to-border expertise. He doesn't just enforce rules; he secures the freedom to operate.
Enhance Your Logistics Efficiency
Discover tailored logistics and supply chain solutions designed to boost your operational performance and reduce costs at Freeway Logistics LLC.